Using NVIDIA’s AI platform, L'Oréal is focused on two projects:
CreAITech,
a generative AI content engine that can quickly create 3D product
renderings and Noli, which will recommend targeted beauty products to customers
based on their specific skin needs.
This is big news in the beauty world and beyond because this
allows new beauty products to be targeted, developed and hit store shelves,
both virtual and in-person and allows customers to get the most specific
skincare advice possible.
This is just the beginning of what AI can do when it comes
to makeup and skincare. Could you imagine a world with mega-sized product
launches, super personalized recommendations and brands that can keep up with
the trends in real-time?
Furthermore, down the road we might see in-store 3D augmented-reality
try-ons, where you can virtually try on a new shade of lipstick without having
to handle an actual tube of lipstick. No more germy samples in Sephora and you
can try on anything from the comfort of your home and know exactly what it will
look like before you order it. Product development can become more advanced and
sustainable because it is exactly what you the customer need and wants.
AI can accomplish all this because it can analyze large sets of data, detect patterns, and create segments based on algorithms. Brands can
further personalize the platform with their own voice and inventory. This can
all be done in partnership with their existing product development and
marketing departments, bringing customers what they truly want and need and
allowing them to see how it can fit into their existing beauty routine.
It will be exciting to see how L'Oréal uses this technology in the next year to
five years, but be on the lookout for things like in-store experiences and apps
using the power of AI. So far, the future seems beautiful.