11 Toys That Wowed Us at Toyfair 2026

Every year in New York, toy brands gather from all over the world for Toy Fair New York, one of the largest annual industry gatherings. It brings together toy merchants and brands to preview what’s coming in the next year, but it also gives consumers a sneak peek. This year’s fair included lots of “KPop Demon Hunters” merch, toys that jump scare you and butter. Here are our favorites.

Christine Leone
by Christine Leone
Mar 15, 2026