Taylor Swift's new relationship with Kansas City Chiefs tight end Travis Kelce has recently taken the NFL by storm, with fans of football and of the singer both paying attention. But shockingly more interesting than the budding romance between the pair was Swift's condiment of choice at Arrowhead Stadium — seemingly ranch.
A Twitter account dedicated to posting updates on Swift's Eras Tour (@tswifterastour) posted a photo of the star on September 24th, commenting on her meal. From there, the meme was born.
The post went viral, with more than 34 million views and still rising. Many fans were commenting on Swift, but many more were enjoying the phrase "seemingly ranch." Brands quickly took notice, from Hidden Valley changing their username on the platform to "Seemingly Ranch" to the Empire State Building lighting up in red and white to symbolize Swift's dipping sauce choices.
Large brands are now jumping in on the joke, with Heinz releasing 100 (Swift's favorite number 13 combined with Kelce's jersey number 87) limited edition bottles of Seemingly Ranch, a blend of ketchup and ranch. Primal Kitchen, a salad dressing company, also released Seemingly Ranch Dressing, with each bottle coming with two limited edition friendship bracelets.
Kelce's mother, Donna Kelce, has even chimed in on the craze. She posted on her Instagram story about the lack of seemingly ranch at the Lincoln Financial Field in Philadelphia while watching her other son (Jason Kelce) play last Sunday. Regardless, this is a fun moment of pop culture and a testament to the power of fandom, internet communities and Taylor Swift's wildly popular brand. Who knows what craze could come from this new couple next?