The Psychology Behind Why We Love Holiday Rom-Coms

It’s that time of year when we collectively lose our grip on realism and fall headfirst into snow-covered small towns where everyone bakes, nobody texts and the biggest problem is who’s bringing cookies to the tree lighting. According to neuroscience, holiday rom-coms are more than a guilty pleasure, they scratch an itch our brains can’t resist: comfort wrapped in predictability and twinkle lights.

by Andrea Rowe
Nov 9, 2025