What's New In K-Beauty Products For 2025

There’s so much emphasis on toning and firming the skin on your face, but sometimes your bottom needs love too. These whimsical patches plump, nourish and hydrate the part you sit on all day.

Peel away impurities with this gently exfoliating mask that deep cleans pores. Salicylic acid, niacinamide, PHA and calendula brighten, soothe and lift oil and dirt while minimizing pore visibility.

Though it may seem counterintuitive, the best way to cleanse skin is to use an oil-based cleanser. The oil lifts out impurities from pores and leaves skin feeling moisturized and nourished.

We’ve seen this mask all over TikTok. Targeting the jawlines and cheeks, this mask uses 350 Da ultra-low molecular collagen to restore firmness and elasticity. Wear this two-piece mask for 30-40 minutes for a daily lift.

For those with dry and sensitive skin, stop here for this ceramide cream that gives 120 hours of continuous moisture. In dry winter weather, this cream is essential.

Your skin barrier can easily get damaged if not properly hydrated, leading to vulnerable skin. This light gel cream boosts the barrier with vitamin C, leaving a protected, juicy glow.

Collagen from the camellia flower powers this pink jelly mask. This low molecular collagen is easily absorbed by pores, improving elasticity and glow.

Five kinds of clay and red bean powder work together to soak up sebum and shrink pores, all in an easy-to-apply stick mask. Blackheads and whiteheads are noticeably washed away.

This eye serum targets wrinkles, pigmentation and skin texture with ant-aging retinal liposome 4% and fermented bean. Retinal is great for aging skin, as it’s a retinoid that works 11 times faster than retinol.

One of the most viral K-beauty products on TikTok is this cleansing oil made with heartleaf extract. From acne-prone to sensitive skin, all types will benefit from this blend of essential oils that unclog pores from makeup, sunscreen and blackheads, leaving glowing glass skin.