If you completely forgot that Paramount+ was becoming a thing, you're not alone. The new streamer, which will take the place of CBS All Access and encompass that network plus others like MTV, Nickelodeon and Comedy Central, launched today at a competitive $5.99/month. Unfortunately, the launch got...zero fanfare. When Disney+ launched, interested parties had their credit cards in hand, ready to get into all things Nat Geo and Marvel. But for Paramount...not so much.
In fact, Paramount+ wouldn't have even been on my radar today had it not been for Lady Gaga. The singer and actress is in Rome filming for her role as Patrizia Reggiani, the ex-wife of Maurizio Gucci, in director Ridley Scott's "House of Gucci," which, you guessed it, is set to premiere on Paramount+ this fall. Gaga is rocking a new brunette hair color and stepping out onto the Roman streets looking like she owns the city.
Here she is wearing the largest platforms I've ever seen on rickety cobblestones looking effortlessly calm.
This photo surfaced recently because you really couldn't tell who it was at first! This Italy Gaga looks like she just murdered her wealthy husband and is waiting in her dressing gown for the lawyers to come transfer his assets, which...well, watch the film when it comes out.
And then there's this camel coat-and-white-glove combo, where she made cape sleeves a thing.
I'm quite serious when I say that if the film is going to be as good as these looks are, I'll do it -- I'll subscribe to Paramount+.
But Viacom really dropped the ball when it came to squeezing all the marketing potential out of their talent. If they'd been targeting me with these photos of Lady Gaga, advertising their streamer, I would have been ears perked, eyes open from the get-go. Remember when she left no prisoners on every awards show red carpet she stepped on when "A Star Is Born" was nominated across the board? Should have been a hint! Instead of spending big bucks on not one, but four Super Bowl commercials, perhaps Paramount should have been following the star power.
Anyway, back to Disney+.