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  • Match 'Em Up
    • Tom Brady in a white and yellow soccer jersey, holding a soccer ball and pointing upward against a stadium background. To the right, a gold trophy labeled "Ferrero" and "Go All In To Win" is filled with various snacks, including Nutella, Ferrero Rocher, Kinder Bueno, and Butterfinger, all set against a navy blue background with falling money and gold confetti.

    You Could Score $1 Million

    You Could Score $1 Million

    When the biggest matches are on, there’s no holding back. Halo Top®, Blue Bunny®, Bomb Pop® and Butterfinger® are going all in on every play, cheer and scoop, to give fans chances to win prizes that take their passion to the next level.

    NO PURCHASE NECESSARY. Legal residents of 50 US/DC & PR, 18+. Promotion consists of daily Instant Win Game and a Sweepstakes. Ends 7/31/26 at 11:59 PM ET. TO ENTER W/O PURCHASE: Send a mail-in postcard along with your name, address, email address, phone number, and date of birth to: Go All In Sweepstakes, P.O. Box 5018, Dept. 13783, Stacy, MN 55078-5018. Subject to full Official Rules (www.goallinandwin.com or scan QR code). Sponsor: Ferrero U.S.A., Inc., Parsippany, NJ 07054. Data usage rates may apply.




    NO PURCHASE NECESSARY. Legal residents of 50 US/DC & PR, 18+. Promotion consists of daily Instant Win Game and a Sweepstakes. Ends 7/31/26 at 11:59 PM ET. TO ENTER W/O PURCHASE: Send a mail-in postcard along with your name, address, email address, phone number, and date of birth to: Go All In Sweepstakes, P.O. Box 5018, Dept. 13783, Stacy, MN 55078-5018. Subject to full Official Rules (www.goallinandwin.com or scan QR code). Sponsor: Ferrero U.S.A., Inc., Parsippany, NJ 07054. Data usage rates may apply.
    Soccer stadium field.

    Do You Have the Scoop on These Frozen Treat Facts?

    Test your knowledge on all-things dessert and see if you can make the right plays.

    NO PURCHASE NECESSARY. Legal residents of 50 US/DC & PR, 18+. Promotion consists of daily Instant Win Game and a Sweepstakes. Ends 7/31/26 at 11:59 PM ET. TO ENTER W/O PURCHASE: Send a mail-in postcard along with your name, address, email address, phone number, and date of birth to: Go All In Sweepstakes, P.O. Box 5018, Dept. 13783, Stacy, MN 55078-5018. Subject to full Official Rules (www.goallinandwin.com or scan QR code). Sponsor: Ferrero U.S.A., Inc., Parsippany, NJ 07054. Data usage rates may apply.
    4 QUESTIONS
    TIMER: 60 SECONDS PER QUESTION

    What’s the most popular ice cream flavor in the U.S.?

    Vanilla isn’t basic, it’s the ultimate classic!
    2026_WellsWorldCup_trivia_question-1-response-triviaAnsweredImage
    Vanilla isn’t basic, it’s the ultimate classic!
    2026_WellsWorldCup_trivia_question-1-response-triviaAnsweredImage
    Vanilla isn’t basic, it’s the ultimate classic!
    2026_WellsWorldCup_trivia_question-1-response-triviaAnsweredImage
    Vanilla isn’t basic, it’s the ultimate classic!
    2026_WellsWorldCup_trivia_question-1-response-triviaAnsweredImage

    When was the original Bomb Pop® invented?

    First introduced in 1955, Bomb Pop® quickly became an American classic, serving up its iconic red, white and blue layers and earning a permanent spot in freezers for decades.
    2026_WellsWorldCup_trivia_question-2-response-triviaAnsweredImage
    First introduced in 1955, Bomb Pop® quickly became an American classic, serving up its iconic red, white and blue layers and earning a permanent spot in freezers for decades.
    2026_WellsWorldCup_trivia_question-2-response-triviaAnsweredImage
    First introduced in 1955, Bomb Pop® quickly became an American classic, serving up its iconic red, white and blue layers and earning a permanent spot in freezers for decades.
    2026_WellsWorldCup_trivia_question-2-response-triviaAnsweredImage
    First introduced in 1955, Bomb Pop® quickly became an American classic, serving up its iconic red, white and blue layers and earning a permanent spot in freezers for decades.
    2026_WellsWorldCup_trivia_question-2-response-triviaAnsweredImage

    The Blue Bunny® brand was created in which U.S. state?

    Founded in Iowa in 1913, Blue Bunny® has been creating the frozen desserts fans know and love for generations.
    2026_WellsWorldCup_trivia_question-3-response-triviaAnsweredImage
    Founded in Iowa in 1913, Blue Bunny® has been creating the frozen desserts fans know and love for generations.
    2026_WellsWorldCup_trivia_question-3-response-triviaAnsweredImage
    Founded in Iowa in 1913, Blue Bunny® has been creating the frozen desserts fans know and love for generations.
    2026_WellsWorldCup_trivia_question-3-response-triviaAnsweredImage
    Founded in Iowa in 1913, Blue Bunny® has been creating the frozen desserts fans know and love for generations.
    2026_WellsWorldCup_trivia_question-3-response-triviaAnsweredImage

    True or false: the average person consumes about four gallons of ice cream and related frozen dairy products per year.

    From cones and bars to late-night scoops straight from the carton, that adds up to four gallons fast! Proof that ice cream is always in season.
    2026_WellsWorldCup_trivia_question-4-response-triviaAnsweredImage
    From cones and bars to late-night scoops straight from the carton, that adds up to four gallons fast! Proof that ice cream is always in season.
    2026_WellsWorldCup_trivia_question-4-response-triviaAnsweredImage
    No result
    NO PURCHASE NECESSARY. Legal residents of 50 US/DC & PR, 18+. Promotion consists of daily Instant Win Game and a Sweepstakes. Ends 7/31/26 at 11:59 PM ET. TO ENTER W/O PURCHASE: Send a mail-in postcard along with your name, address, email address, phone number, and date of birth to: Go All In Sweepstakes, P.O. Box 5018, Dept. 13783, Stacy, MN 55078-5018. Subject to full Official Rules (www.goallinandwin.com or scan QR code). Sponsor: Ferrero U.S.A., Inc., Parsippany, NJ 07054. Data usage rates may apply.

    You haven’t unlocked this step yet!

    Trying to jump ahead, are we? One thing at a time! You haven’t unlocked this step just yet. Go back to the step where you left off—don’t worry, this will still be here later.

    NO PURCHASE NECESSARY. Legal residents of 50 US/DC & PR, 18+. Promotion consists of daily Instant Win Game and a Sweepstakes. Ends 7/31/26 at 11:59 PM ET. TO ENTER W/O PURCHASE: Send a mail-in postcard along with your name, address, email address, phone number, and date of birth to: Go All In Sweepstakes, P.O. Box 5018, Dept. 13783, Stacy, MN 55078-5018. Subject to full Official Rules (www.goallinandwin.com or scan QR code). Sponsor: Ferrero U.S.A., Inc., Parsippany, NJ 07054. Data usage rates may apply.

    You haven’t unlocked this step yet!

    Trying to jump ahead, are we? One thing at a time! You haven’t unlocked this step just yet. Go back to the step where you left off—don’t worry, this will still be here later.

    NO PURCHASE NECESSARY. Legal residents of 50 US/DC & PR, 18+. Promotion consists of daily Instant Win Game and a Sweepstakes. Ends 7/31/26 at 11:59 PM ET. TO ENTER W/O PURCHASE: Send a mail-in postcard along with your name, address, email address, phone number, and date of birth to: Go All In Sweepstakes, P.O. Box 5018, Dept. 13783, Stacy, MN 55078-5018. Subject to full Official Rules (www.goallinandwin.com or scan QR code). Sponsor: Ferrero U.S.A., Inc., Parsippany, NJ 07054. Data usage rates may apply.

    You haven’t unlocked this step yet!

    Trying to jump ahead, are we? One thing at a time! You haven’t unlocked this step just yet. Go back to the step where you left off—don’t worry, this will still be here later.

    NO PURCHASE NECESSARY. Legal residents of 50 US/DC & PR, 18+. Promotion consists of daily Instant Win Game and a Sweepstakes. Ends 7/31/26 at 11:59 PM ET. TO ENTER W/O PURCHASE: Send a mail-in postcard along with your name, address, email address, phone number, and date of birth to: Go All In Sweepstakes, P.O. Box 5018, Dept. 13783, Stacy, MN 55078-5018. Subject to full Official Rules (www.goallinandwin.com or scan QR code). Sponsor: Ferrero U.S.A., Inc., Parsippany, NJ 07054. Data usage rates may apply.

    You haven’t unlocked this step yet!

    Trying to jump ahead, are we? One thing at a time! You haven’t unlocked this step just yet. Go back to the step where you left off—don’t worry, this will still be here later.

    NO PURCHASE NECESSARY. Legal residents of 50 US/DC & PR, 18+. Promotion consists of daily Instant Win Game and a Sweepstakes. Ends 7/31/26 at 11:59 PM ET. TO ENTER W/O PURCHASE: Send a mail-in postcard along with your name, address, email address, phone number, and date of birth to: Go All In Sweepstakes, P.O. Box 5018, Dept. 13783, Stacy, MN 55078-5018. Subject to full Official Rules (www.goallinandwin.com or scan QR code). Sponsor: Ferrero U.S.A., Inc., Parsippany, NJ 07054. Data usage rates may apply.
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