1. GAP x KATSEYE - “Better in Denim” (2025)
Global girl group KATSEYE turns a denim ad into a dance video with their cover of Kelis’s “Milkshake.” Directed by Bethany Vargas and choreographed by Robbie Blue, this GAP commercial is all rhythm, attitude and star power.
2. GAP x Jungle, Tyla - Linen Moves Campaign (2024)
Before KATSEYE, GAP had already been dipping back into its roots of music-driven advertising. This stylish collab with Tyla dancing to Jungle’s “Back on 74” brings breezy linen looks into a festival-ready performance.
3. Old Navy with Lindsay Lohan, Dylan Efron, Quenlin Blackwell and Charo - “New Moves” (2025)
This star-studded Old Navy ad is a bright, retro-inspired dance number highlighting their activewear. Lindsay Lohan’s return to commercial screens is just the cherry on top.
4. Pepsi x Britney Spears - “Joy of Pepsi” (2001)
Britney Spears belts out a custom jingle in this iconic Pepsi ad that doubles as a pop anthem. This commercial would fit right in with MTV-era music videos.
5. Pepsi x Beyoncé - “Mirrors” (2013)
More than just a commercial, "Mirrors" was a visual concept piece celebrating Beyoncé’s career. The ad shows the singer dancing alongside reflections of her most iconic past selves and music video looks, set to the tune of her song “Grown Woman.”
6. Apple iPod Silhouettes (2000s)
Who doesn’t remember these colorful, silhouette-style ads that helped define the 2000s? With tracks from Jet, Daft Punk and Gorillaz, Apple turned product demos into mini music videos that shaped pop culture.
7. Apple HomePod x FKA twigs - “Welcome Home” (2018)
Directed by Spike Jonze, this dreamy dance film stars FKA twigs in a shape-shifting apartment set to Anderson .Paak’s “Til It’s Over.” It’s a hypnotic blend of product placement and pure artistry.
8. Kenzo x Margaret Qualley - “Mutant Brain” (2016)
Another Spike Jonze work, this perfume ad features Margaret Qualley in a chaotic dance through a theater. Set to “Mutant Brain,” it’s weird, wild and unforgettable.
9. Coca-Cola - “Hilltop / I’d Like to Buy the World a Coke” (1971)
This ad features a global chorus on a hillside singing a peace anthem that became a chart-topping hit. It’s one of the earliest examples of a commercial crossing into music video territory.
10. Cadbury - “Gorilla” (2007)
A gorilla passionately drumming along to Phil Collins’ “In the Air Tonight” might not be the first thought that comes to mind when advertising chocolate, but this Cadbury commercial became an instant classic. Its sheer absurdity and music video execution made it more captivating than your typical ad.