ATTENTION: There’s a national shortage of White Claw Hard Seltzer and we’re all freaking out. In our defense, the weather is still lovely and there's no sign of a Pumpkin Spice-scented chill in the air, so what are we to do?
White Claw acknowledged on Friday they were having difficulty getting their product in the hands of distributors, but assured us they are working on a solution. "We are working around the clock to increase supply given the rapid growth in consumer demand," White Claw's senior vice president of marketing told CNN. "White Claw has accelerated faster than anyone could have predicted."
It makes sense that the product is running so low, given that it was a staple at nearly every beach and pool party in the country this past summer. The beverage is not only topping other hard seltzer brands like Truly and Smirnoff, but it claims to have outsold Budweiser in July, thanks in part to its fruity flavors and 100-calorie content. They are very refreshing and drinkable (a little too drinkable sometimes), but keep your bathing-suit body in check. In short, White Claw is the perfect warm weather beverage.
The panic was obvious on Twitter as word spread of the possible shortage:
Luckily, some fans have presented alternatives to get us through this trying time:
Alas, when we have nice things, the haters come out to ruin the fun (or to drive us away so that there's more for them):
This is good White Claw parenting:
This is bad White Claw parenting:
Check on your friends and hold your loved ones tight:
On second thought, maybe it's all been for the best: