I’m no stranger to cute dog videos. Like, isn’t that what the internet was invented for? So naturally, I saw this clip, replayed it a few times while giggling and showing anyone within a three-foot radius, and moved on.
But then I realized that this one 11-second clip is part of something much bigger -- the #WhatTheFluffChallenge.
Dog owners everywhere are standing behind blankets, throwing them up in the air and then disappearing into a doorway, much to their pups’ panic and bewilderment. It’s so wholesome that I compiled my favorite reactions.
Some puppy parents, like these, saw just how much their dogs would miss them were they to spontaneously vanish. Other pups, though, were either too smart for their humans or just knew that they were independent dogs who didn’t need no owner, anyway.
Alas, there are too many challenge videos in the Twitterverse to fully represent how great this initiative is here. See for yourself by searching the hashtag.