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Artist Clif Dickens took it upon himself to update popular brand slogans to what they would truly be if they didn't have marketing teams dedicated to crafting their perfect public image.
Dickens got the idea after being asked "Is Pepsi OK?" at a restaurant with a friend. And honestly, there are people out there who are die hard Coca-Cola fans or die hard Pepsi fans. I've seen customers get downright offended if you don't have their preferred soda.
He began thinking of more examples and realized that there's an opportunity to create a collection of them. He started a Tumblr page and then went to town. He got his big break when he posted the "Hot Pockets: Every Bite is a Different Temperature" design which went viral on Reddit. It made the front page!
Although Dicken's hasn't made any new designs in the last year, he plans to update the website and get back to creating new designs in the near future. "There's so much potential with it, and [it's] incredibly engaging since so many people think of brands in ways that differ from what [the companies] want you to think," he told Dailybreak via email. In short, honesty is a powerful thing.
Scroll through the list and vote on which creative ads you think are the most accurate!