Target Rolls out Halloween Collection Early, Probably to Lift Spirits (Hah!)

While retailers and brands spend months in advance planning and designing their Halloween collections, they usually wait to introduce them until Labor Day, when customers have soaked up the last bit of summer. With things being vastly different this year, Target, for example, is bringing spooky joy early with its Hyde and EEK! boutique.

Kelly Lynch
by Kelly Lynch
Jul 21, 2020