Carry the Merry in This Starbucks Holiday Cup Memory Match

Today Starbucks unveiled its 2020 holiday cups with the message, "Carry the Merry," encouraging customers to enjoy little moments of brightness. Jeff Wilkson, creative director for Starbucks, and his team intended for the cups to be carried "out in the world as messengers of joy," according to a company press release. “In a way that message deepened as we got further and further into this year. We want to be that beacon for people, a brief moment that they can look forward to.”