Allow me to introduce you to Rob Lowe's sons, Matthew and John Owen. They, along with their silver fox of a father, are promoting their mom Sheryl's new men's collection from her jewelry line, Sheryl Lowe Jewelry, aptly called Mr. Lowe.
The result will have multiple generations sweating before long.
Crisp blazers, practiced smolders, a hint of Harry Styles in the air? We weren't ready.
Matthew, 25, and John Owen, 23, stand alongside Rob, 54, and boy do they make a good-looking family. It's only right that the Lowe men don the Mr. Lowe pieces themselves as promotion, but I think it's safe to say that Mrs. Lowe had ulterior motives here.
The new collection is made up of men's chains, bracelets, cuffs and rings, which Rob told PEOPLE his wife would make on a one-off basis for him. Word got out, and Sheryl ran with it.
"A lot of my friends are wearing Mr. Lowe. Gerard Butler, Bob Geldof, Robert Downey Jr., David Spade, Zac Efron, David Duchovny, some of my other friends also try to steal pieces off my wrist," Lowe said.
She's already used Rob once to feature her pieces -- and I can't stop staring into his eyes, can you?
Not only can Sheryl make gorgeous jewelry, but she's also a smart woman. She knows she's got the best marketing tools at her disposal -- the men in her life -- and she sure knows how to use them.
"My sons are actually much more picky about design than I am,” Rob said. “They also have more guts to stand up to Sheryl about what they will and won’t wear. I am probably more of a push over but then again, it’s probably because I love Sheryl so much."
I'm swooning everywhere.
I'm thoroughly convinced to buy every piece of jewelry in the new collection. Bravo, Sheryl. Bravo.