Products that had an amazing 2020? Martini glasses. Bookmarks. Sweatpants, hoodies, at-home coffee makers. Things that we barely remember how to work anymore because of 2020? Nylons. Subway turnstiles. And lipstick.
Because, really, what would be the point of lipstick? No one wanted to meticulously apply a flawless, bold lip just to cover it up -- and ultimately smudge it -- with a face mask. So, our tubes of mattes, satins and glosses have been gathering dust on our vanities, hoping for the day we have a reason to wear them again.
But, like most things, TikTok figured it out. The latest product going viral on the app (now that the butt-scrunch leggings phase is nearly over) is NYX's Shine Loud liquid lipstick. While it comes in tons of shades, is available at a plenty-affordable $11.50 price point and can be found at the drugstore, that's not why everyone so quickly got obsessed with it. Watch and learn:
The product comes in two parts; once the matte lipstick dries, it's gone over with a gloss for some shine. And then...it stays on. That's the game-changer. No coffee cup stains, no kiss residue on your partner's cheek, no lip print on the inside of your mask!
Some reviewers are reporting that the lipstick gets a bit drying after a long wear, but even the skeptics have been convinced that its staying power is legit.
We may still not be keen on wearing a full face of makeup when it's just going to be covered up with a mask, but at least this magic lipstick gives us the option. Now, would this pose a problem when it's time to actually take your makeup off? Maybe, but let's all just revel in the wonder of this lipstick for a bit, shall we?
Get NYX Cosmetics Shine Loud Pro Pigment Lip Shine here.