I am not your mother, which means I don't need to tell you the importance of using SPF when you spend any time in the sun. Even on cloudy days (especially on cloudy days), harmful UV rays can do serious damage to your skin. According to the Skin Cancer Foundation, one in five Americans will develop skin cancer by age 70. Pretty crazy, right? That's why L’Oréal's latest product could be a game changer for all of you beach bunnies -- it's called UV Sense.
In a nutshell, UV Sense is a button-sized device that syncs with an app on your phone and tells you when you've had too much sun exposure.
“L’Oréal research shows that overexposure to UV rays is a top health and beauty concern of consumers worldwide,” said Guive Balooch, Global Vice President of L’Oréal’s Technology Incubator, in a press release. “With this knowledge, we set out to create something that blends problem-solving technology with human-centered design to reach even more consumers who require additional information about their UV exposure. Whenever we develop a new technology, our goal is to make an enormous global impact by enhancing consumers’ lives.”
This isn't the first time the beauty brand has proven its dedication to sun safety. In 2016, it launched My UV Patch, a stretchable skin sensor that functions similar to UV Sense, monitoring the wearer's UV exposure. Since its launch, over one million free patches have been distributed in 37 countries to encourage safe and smart sun behavior.
Worried about getting a tiny tan line? L’Oréal has thought of that too. Actually, the company encourages UV Sense users to adhere the sensor right to their thumb nail for the most accurate reading of sun exposure. It's waterproof and smaller than an M&M -- isn't technology nuts?
“Beauty trends show that adoption of wearable nail art accessories is on the rise, with a more than 65 percent increase in nail art trends over the last five years," Balooch said. "Our innovation taps into this growing trend, while illustrating our deep commitment to sun safe behavior and protection.”