Can you have all-natural, yet effective, baby products available nearby at a good price? It sounds like a ridiculously tall order, but Kristen Bell ("Frozen") and her husband, actor Dax Shepard, made it happen with their new company, Hello Bello.
Bell and Shepard know baby products from a parent’s perspective. They share two young daughters and have changed their fair share of diapers. Where they live in LA, it’s easy to find organic diapers and premium bubble bath at boutique shops, especially on a Hollywood budget. With Hello Bello, though, Bell and Shepard hope to bring the opportunity to buy these types of products to anyone at their local Walmart.
“We felt like it was completely unfair that everyone we grew up with back in Michigan would have to make a decision between their budget and what was best for their baby," Shepard told Money Magazine.
Hello Bello, which is sold exclusively at Walmart stores nationwide, on Walmart.com and HelloBello.com, includes diapers, wipes, shampoo and body wash, bubble bath, baby lotion, diaper rash cream, hand sanitizer, mineral sunscreen, bug spray and laundry detergent. The line uses safe and effective ingredients, organic and plant-based botanicals when possible and ranges in price from $1.88 to $23.94. And yes, the adorable diapers have sloths on them.
There might be a battle in the baby aisle; Hello Bello is up against Jessica Alba’s The Honest Company, sold at Target. And it’s no coincidence, either. Hello Bello’s co-CEO is Sean Kane, who co-founded The Honest Company with Alba. Amazon also has its own line of organic, sustainable diapers by Earth + Eden. Parents now have so many choices for products beyond the basics. One thing we love about Hello Bello is the brand is infused with Bell and Shepard’s signature sense of humor, like this meme used to launch their Instagram account:
Parents, this line seems like a no-brainer. If only shopping for the rest of the nursery were this easy. And if only every baby product had sloths on it.