Plus, there’s still something special about the experience of watching a show live with a few million of your closest friends and letting the anticipation build for seven days. Lastly, it prevents people from blowing through a show and then canceling their subscription. It’s better business and better enjoyment of the show all around.
If all the streaming channels ultimately move to this system, it will change what they’ve been training us to do for the last few years. Maybe it’s a generational divide, but Boomers and Gen X-ers still remember what it was like waiting for the next episode of their favorite show, and they’ll likely adjust back, whereas millennials have been binge-watching for as long as they could afford their own Netflix login. Is this some sort of intentional power struggle created to divide the two groups? No, but an unlikely side effect of the way we enjoy watching our TV.