What Do Instagram's First Home Screen Changes in Years Look Like?

As competition with TikTok and users' proclivity for online shopping increases, Instagram is making major changes to their home page to include new feature priorities. Having not altered its layout in years, Instagram hopes this update, which begins its roll-out today, will help adapt to the changing ways we use social media. "The biggest risk to Instagram is not that we change too fast, but that we don't change and become irrelevant. We're excited about the new design and believe it gives the app a much-needed refresh, while staying true to our core value of simplicity," head of Instagram Adam Mosseri wrote in a blog post.

Brigitte Carreiro
by Brigitte Carreiro
Nov 12, 2020