IHOP is Officially IHOb and It's Fine, I Guess

Last week, IHOP teased that it was replacing  the letter "P" with "b," the meaning of which would be revealed on June 11. Welp, that day is here. IHOP is now IHOb, International House of Burgers. Currently, the only location changing its signage is the Los Angeles flagship location, but a new line of burgers will be featured every location's menu. "We’re always going to have pancakes on the menu, we’re always going to be IHOP,” the company's president, Darren Rebelez told Fox News. But America loves burgers, and America loves IHOP and we thought this was a fantastic combination to bring America’s burgers to an iconic brand like IHOP.”

Kelly Lynch
by Kelly Lynch
Jun 11, 2018