What is Goop? There’s no one answer, but like it or not, Gwyneth Paltrow’s controversial lifestyle brand is expanding to a Netflix docuseries. The show will consist of 30-minute episodes featuring Goop’s editors, Chief Content Officer Elise Loehnen and Paltrow herself analyzing a range of wellness issues along with experts and doctors. It essentially sounds like a self-help show, but with a layer of Paltrow’s ever-present love of luxury. Is Goop your thing?