It's not Christmas until the Brits start rolling out their festive ads. Amidst the dozens upon dozens of companies telling one story or another about the holiday season, only one stands above the rest: John Lewis & Partners.
The department store (which is comparable to Bloomingdale's here in the states, according to some ex-pats) is famous for its emotionally-driven messages of love, inclusion and acceptance. This year's theme, "The Boy & The Piano," showcases the impact of a gift. Bringing that theme to life is Elton John.
"The John Lewis Christmas campaign has so many warm memories for me and my family," John said in a press release. "It's been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my Grandmother's piano marks the moment when music came into my life. The ad is absolutely fantastic and I've truly loved every minute of being a part of it."
A portion of John's paycheck (rumored to be over $6 million, according to the Mail on Sunday) will go to his charity, Elton John AIDS Foundation.