Nowadays, sifting through video after video in our feeds of some influencer or another telling us how much they love some product is just part of the game. We scroll right past them most of the time, sure, but every now and then you find a diamond in the rough, with beauty regimens or book recommendations that you actually find useful.
Drew Barrymore wishes she were an influencer. At least, that’s what her Instagram’s been feeling like lately. The 45-year-old actress has been participating in Beauty Junkie Week, a term she apparently coined herself in 2017 as an annual excuse to purge her makeup and beauty stores. While she does so, she talks about the pros and cons of each product -- adding a healthy dose of inspirational speak, for good measure.
There’s nothing glossed-over in these videos, either: Barrymore gets up close and personal with the camera, showing off her blemishes and how she (like everyone else!) deals with imperfect skin.
It’s really so pure.
But the best part is “Saturday Night Live” cast member Chloe Fineman's impersonation. TBH, we may not have even come across it had Barrymore not reposted it herself.
Fineman went all out. Her Barrymore voice, right down the lisp, is so spot on that friends of Barrymore in the comments weren’t convinced it wasn’t actually a voiceover. The pursing of the lips, wide eyes, repetition of “OK…” -- it all comes together to form a Barrymore clone. Fineman even wore the vintage Detroit News T-shirt that Barrymore recently wore on the cover of InStyle, which she had originally bought on Etsy but which went up for sale after the cover was printed (with all proceeds going to the Rosa L. Parks foundation).
In her self-created series, Barrymore has reviewed such affordable products as Crest 3D whitening toothpaste, Olay cleansing pads, Garnier shampoo, Hanacure facial mask and even MICROLET Colored Lancets for popping those pesky maskne pimples. She went into some more pricey items, in case her followers felt like splurging, and she’s also plugged some of her own Flower Beauty products, because if an influencer doesn’t self-promote at least a little, are they really an influencer?
Keep being you, Drew.