Luxury clothing manufacturer Eison Triple Thread believes that the music a person listens to is highly reflective of who they are as a person, including what their sense of style is like. That's why they've created an app that will give you wardrobe suggestions based on your listening habits.
Founder Julian Eison explains, “So a guy who was born between 1984 and 1988, likes hip-hop and works in tech in San Francisco will probably like clothing that’s on-trend. And people who listen to '60s music like the Beatles will have suggestions like high-rise jeans and corduroy.”
Eison further explains that when people go to live music events, they tend to emulate both the artist and audience’s sense of style. However, rather than suggest outfits based on a classic image of an artist or genre to a customer, Eison says that the company tries to understand why people who listen to certain music dress a specific way.
While Eison Triple Thread is currently only selling menswear, they brand themselves as a premium clothier, while offering “the most accessible and well-crafted custom suit and shirt ensemble for under $1,000."
One could make the conclusion that their target clientele are men with a lot of spare cash on hand -- and since their home base is in San Francisco, I can’t imagine they have any trouble finding customers who fit the bill.
While they primarily function as a regular online clothing store, they have a new app called FITS that asks you questions about your lifestyle -- everything from what industry you work in to what music you listen to.
While I don’t normally indulge in menswear, wear suits to work or have a $1,000 clothing budget, I decided to take the company’s lifestyle quiz on FITS anyway to see what Eison Triple Thread would pick out for me based on my music tastes. First, I connected all of my Spotify data to the FITS app, for which I hope the algorithm was strong enough to handle.
Next, a series of personal questions were asked including what my height, weight, birthday, marital status and parental status is. There were also some more fun questions like: How do you spend your free time? Which word best describes you? What is your favorite genre of music? Where do you seek style inspiration? For these questions I answered pursuing personal interests, reflective, folk and travel, respectively.
After, I slogged through size and fit preferences for suit jackets, pants, shirts and jeans for which options included slim, tailored or relaxed. I said “slim” to everything.
I also got to choose which weave patterns I would wear, all of which were quite cute!
Finally, the app gave me some clothing options from their store, including both casual and dressy pieces.
It even picks out 25 style inspiration photos for you to peruse. I picked out some of my favorites below, all of which ended up somewhere between Bob Dylan and biker.
Like this hand-drawn, white button down and slacks combo:
And this plaid-garnered biker who just came from the investment bank and is on his way to a punk show:
And finally, this hippie lad who’s just stepped out of the movie "Almost Famous."
It definitely seemed like Eison Triple Thread listened to my music preferences, and gave me options that a true folk hero who indulges in the occasional punk rock tune would enjoy.