What Is “Clean Beauty” and How Can You Tell if You’re Doing It Right?

Calling a beauty product “natural” or “green” on the packaging is rarely, believe it or not, proof that the ingredients are 100 percent safe and sourced correctly. More and more brands are embracing the “clean beauty” trend (we obviously have Gwyneth Paltrow and Goop to thank for that), but it’s important to know what exactly that means. It’s not so complicated; brands adhering to clean ingredients don’t shy away from any man-made additives so long as they’re safe and non-toxic, but rather they seek to avoid things like parabens, sulfates and synthetic fragrances. Get the scoop on what you’re putting on your skin.