Americans love to indulge in a Cadbury crème egg on occasion, but Cadbury isn't our go-to -- it’s practically a carnal sin to make a s’more without a classic Hershey bar. In the United Kingdom, however, Cadbury reigns supreme, while eating Hersey is akin to drinking from the Thames.
The great thing about Hershey, though, is that it’s reliable. The wise consumer knows that no matter her preferred flavor -- white chocolate, cookies and cream, dark or classic milk -- it’s going to taste the same. Always. Hershey does not mess with the status quo.
Cadbury, on the other hand, unabashedly throws everything we know and love about chocolate into chaotic disarray, leaving its consumers at a bit of a standstill -- but a standstill at which we can at least have a little fun.
Cadbury has invited chocolate lovers to “Go Madbury” on its new Cadbury Inventor site, where a person can create a chocolate bar with three unique flavors of her choosing. name the bar and submit the entry for an official contest.
To announce the contest, Cadbury released an adorable promo video showing everyday folks whipping up batches of chocolate with the strangest of ingredients:
The confectioner will announce three winners -- selected by the public -- who will then be invited to Cadbury’s headquarters in Birmingham, England and will work with food scientists to develop their unique flavors. The first place winner’s bar will go on sale for a year beginning in 2019. Additionally the winner will go home with a year's supply of his or her invented flavor.
The flavor possibilities are (almost) endless -- up to 90,000 combinations! You also get to state your case with a 200-word mini essay on why your bar is top stuff. And the pressure is on, because Cadbury will be judging entries based on both taste and creativity.
The types of ingredients Cadbury offers ranges from pretty tame and typical (cashews, almonds, blueberries, Oreo, vanilla, toffee, coffee) to downright insane (crunchy corn, tomato, bubblegum, Dijon mustard, tarragon, lemon, ginger tea).
The contest is only open to those living in the U.K. and Ireland (sorry, U.S. folks), and will be accepting entries for the month of July before winners are notified in October.