Put down the boring old gummy bears, because movie nights in
just got a lot more fun. Smith & Sinclair, a UK-based candy company, has
launched a line of alcoholic gummy treats for adults only. Each gummy is filled with 40 percent alcohol (5 percent ABV) and comes in unique flavors like Elderflower Gin Spritz,
Passion Fruit Mojito and Hibiscus Negroni. Since they have a little more oomph and a lot more
flavor, they're the perfect replacement to your traditional candy snack.
The gummies come in multi-packs of flavors, so you can
decide if you are “Gin Obsessed,” ready for “Tequila Time” or all about that “Summer Lovin.’” There are also basic party packs that have a sampling of their most
popular flavors.
If you are hoping to get drunk off these, though, you might want to
curb your expectations. Each gummy is about 1/3 of a shot of liquor and 45 calories, but
they are more meant to be savored for their incredible flavor than pounded like
cheap Jell-O shots. A box of 10 will set you back $25 dollars, which is about
$2 a gummy. They make a good accompaniment to your cocktail, not a substitution.
As the website says, “These are to be enjoyed, not inhaled. We're not here to
get you white-girl wasted, that's White Claw's job.”
As a matter of fact, on their website, Smith & Sinclair
offers suggestions of how to best enjoy their gummies, including which should
be used as a cocktail garnish or dropped right into a drink for a flavor burst.
Mel Smith and Emile Sinclair started the company when the
two were hosting board game nights. They served some of their handmade
confections, and the gummies took off even while the board game nights were shelved.
Soon, the duo began selling the gummies at London’s Berwick Street Market. The
business started to grow a following, and a success story was born.
The brand, which bills itself as an adult Willy Wonka
company, offers other products as well. They do have Mocktail Gummies for those
who don’t want to partake in alcohol, but there’s also Spritz Cocktail FIZZ (effervescent
tablets that instantly turn liquor into a mixed drink), Edible Cocktail Glitter Dust that adds sparkle and flavor to drinks and Peach Bellini cocktail dippers (alcoholic Fun Dip!).
If you want to make a night out of it, Sinclair & Smith
offers “Experiences” -- virtual and in-person cocktail-themed parties such as
mixing lessons and garnish bars for corporate and private events.
I’ve tried several flavors and find them a fun and flavorful
way to do candy. The sugar on the gummy is even really tasty, so just licking it is
a fruity flavor burst of orange, pineapple or thyme. Plus, the gummies are substantial and satisfying, so one or two is all you really need. It’s a fun way to relax and a kick in the pants while you're Netflix and chilling for the millionth time.