If you haven’t heard of the Betches, you’re missing out.
Aleen Kuperman, Sami Fishbein and Jordana Abraham (known as the Betches collectively) have been friends forever and business partners since college. While attending Cornell University, they had an idea: What if they started an anonymous blog based on the premise of writing things that everyone was thinking, but no one else was saying?
This was back in 2011. Fast-forward 7 years and the 28-year-olds have built a media empire out of serious boot-strapping and oh-so-simple intelligence. The internet is absolutely taken with their signature snark, "IDGAF" attitude and penchant for appropriate GIF usage.
Between a website, a plethora of podcasts, social media channels that your friends have definitely sent you memes from and a merch shop with the most relatable merchandise, Betches Media is a millennial force to be reckoned with.
Oh, and they’re also published authors. Their first two books, “Nice Is Just a Place in France” and “I Had a Nice Time and Other Lies” have made the New York Times Bestseller list, and their third book, “When’s Happy Hour?” hit shelves yesterday. The career advice book is designed to answer all things work-related for 20-somethings beginning and building up their careers.
As a 20-something at the beginning of her career, I naturally had a read, and the Betches chimed in with some extra advice about maintaining important relationships and maneuvering the workplace. Here’s what I got out of it.