Every woman wears underwear. Shouldn’t we shop for underwear through a company who truly believes their product is for everyone?
The Aerie brand continues to be a leader in inclusivity with the diverse and beautiful models they use in their advertising and on their website. A pioneer in the body positivity movement, the lingerie branch of American Eagle Outfitters stopped retouching their photos in 2014. Now, they not only display models with “real” bodies, but they also have models with insulin pumps, ostomy bags, arm crutches and more. This is a major leap forward for people who haven't felt represented by the fashion world.
Even better, Aerie also sells a line of adaptive clothing accessories as part of their Abilitee line, from insulin pump belts to ostomy bag covers. There are also cath clips, soft sleeves to cover IVs and cute bikini underwear that fastens at the sides. Aerie isn’t just talking a big game with their models -- they’re delivering on it. Doesn’t every woman deserve to have adorable panties?
Understandably, reaction has been enthusiastic online:
Not only are customers loving it, but the brand has been recognized by advocacy groups like Suffering the Silence:
This comes as a wave of major retailers are offering adaptive clothing for people with different needs, like Target, Zappos and Lands' End.
In a statement about their #AerieREAL campaign, the retailer said, “Aerie recognizes there is still work to be done and understands the importance of challenging the stereotypical standards of beauty, which helps give its customers a voice.” Giving a voice to those who have previously been silent speaks volumes about the company.
Hopefully, Aerie’s inclusiveness with help bring momentum to the whole fashion industry. We all deserve clothes that fit, flatter and make us feel good, no matter our size or medical diagnosis.
Not a member of Dailybreak yet? By registering, you gain access to lots of perks, like the opportunity to earn points by simply reading what’s new this month on Netflix or learning a new recipe from your favorite brand. Once you register, you can use your points to enter to win prizes ranging from a $25 Amazon gift card to a Fire HD 8 Tablet. So what are you waiting for? Sign up!