A Challenge is an individual, uniquely packaged experience that brings content to users and consumer action to brands by:
- Delivering brand messaging through a cohesive narrative
- Walking consumers through an average of 15 actions
- Engaging, delighting, and entertaining for over 5 minutes
- Producing consumer activation that delivers on performance goals
The beauty of Challenges lies in their inherent design to create an immersive and aesthetically pleasing atmosphere, allowing consumers to dive in and be rewarded through education, fun, and social recognition. When a consumer elects to participate in your Challenge, they are immersed into your total page takeover and led through your narratives and desired actions.
The branded experiences are so well-integrated that many users view them as engaging content as opposed to direct advertising. We are changing the way brands interact with consumers, as we create an immersive experience for your brand or product, hosted within our entertaining Challenge platform.
Minutes of attention captured for brands
- Avg. time spent with brand = 300 seconds (5 minutes)
Achievement-based activities consumers love
- Challenges have a start, finish & activities in between (96% completion rate)
Built strategically using game mechanics
- Data, creative & game mechanics drive behavior & ROI
Rapid participation via ubiquitous, irresistible units
- Packaged as content unit, Challenges gain participation quickly across the web & mobile from power users who love to engage & influence
With over 10 million Challenge engagements to date, we've become experts in creating consumer action. Click on the graphics below to see samples of our work.
