Brands have done an increasingly good job of creating a social presence for themselves. Facebook, Twitter and blogs work together to establish a social fabric that is part of every marketer's checklist.
The problem is brands are recognizing that they want more than just social presence - what they want is action. Generating consumer participation, user-generated content, and social conversation at scale, has proven to be a difficult task for marketers. Brands want the power of user-generated content, rich engagement, and earned media to work for them, but campaigns aimed at driving action have become high-risk and expensive with low returns.
Dailybreak delivers consumer activation at scale. Dailybreak's advertising solutions are tailored to drive rapid participation and predictable action, in a pay-for-performance model. Each advertising experience creates awareness, intent, and action to achieve goals throughout the marketing funnel, from top to bottom. We guarantee success because we combine best of breed technology, our knowledge of experience design, and a powerful audience of influencers and creators.
Dailybreak's flagship ad unit, the Challenge, is a full screen advertising experience that walks consumers through a set of steps utilizing game mechanics. Each Challenge takes consumers on a journey, with a strategic flow designed to maximize user experience and produce consumer action. Consumers love Challenges because they are fun, interactive, and rewarding. Brands love Dailybreak Challenges, because they hold user attention for 5 minutes on average, deliver an average of 15 consumer actions, boost awareness, and garner quality earned media.