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Global Brands. Global Leaders. Global Action. Brands both large and small work with Dailybreak to educate and increase purchase intent, create action and awareness, and increase participation, engagement, and user-generated content.
Our proven platform, expansive user community, and strong targeting capabilities allow advertisers to activate millions of consumer actions and understand their impact.
Here are a few examples of how we've activated consumers for large and small brands. These case studies summarize numerous Dailybreak programs we've implemented to increase social brand awareness, drive earned media, introduce new products to market, and tell stories.
AT&T was launching their Ticket Chasers March Madness promotion and wanted to create awareness and action among students in the 8 markets hosting NCAA basketball tournament games. Dailybreak developed a fun and informative experience that included a game that tested reaction speed, a video, and a sign-up form.Results
Students spent an average of 4.5 minutes interacting with the AT&T experience, and Dailybreak drove 15% of the sign-ups for the entire promotion. The viral effect was huge, as over 70% of the Challenge entrants came in through social invites. Dailybreak delivered over 1 million total impressions for the campaign.
McDonald’s was launching their new seasonal Peppermint Mocha and wanted to create buzz and awareness to drive trial of the new product. Dailybreak turned our users into McDonald’s Baristas with our drawing technology, allowing them to create custom chocolate syrup art on a McDonald’s Peppermint Mocha.Results
83% of students directly interacted with the McDonald’s product, creating their own virtual chocolate drizzle peppermint mochas. They shared their creations with friends and brought in over 24,000 votes with a social and site reach of over 350,000+ college students. This Challenge gave McDonald’s 19 earned actions for every 1 paid action.
Video Watch and Submit "Here we Go" Moment
Users watch a Bud Light commercial introducing the “Here We Go” tagline and campaign. They are then asked to contribute their own “Here We Go” moment.Next Step Step 2 of 3
Bud Light wanted to launch their “Here We Go” campaign among 21+ college students. Dailybreak age-gated the experience and used the platform to increase brand awareness for the campaign, obtain valuable user-generated content, and promote their partnership with the UFC.Results
68% of participants submitted their own “Here We Go” moments. The campaign had a social reach of over 450,000 age-verified college students, who viewed and interacted with the Bud Light brand. Students spent an average of 8 minutes within the Bud Light Challenge experience.
Users use our drawing technology to create their own Karmaloop branded graphic t-shirt design. They are able to express themselves and interact directly with the product and brand..Next Step Step 4 of 5
Share Design & Leaderboard
Users unlock a special offer to Karmloop.com by finishing the Challenge. They then share their graphic t-shirt design with friends in order to gain votes and spread the word about the Karmaloop Challenge.Restart Step 5 of 5
Karmaloop wanted to introduce their brand and lifestyle into the college demographic, with a secondary goal of driving users to Karmaloop.com to purchase. Dailybreak created a campaign that allowed users to directly engage with the Karmaloop brand by creating their own t-shirt designs. Users were immersed in the Karmaloop lifestyle, had the opportunity to interact with the product, and even received an exclusive discount.Results
97% of users elected to watch the Karmaloop commercial. 82% of users designed their own Karmaloop graphic t-shirts with Dailybreak’s drawing tool technology, gathering over 7 votes per design. The top three highest voted t-shirt designs were put into production by Karmaloop.
McDonald’s wanted to increase awareness of their $1.00 hot coffee promotion and encourage students to try the coffee. Dailybreak created an interactive contest to spread awareness and encourage audience engagement through, picture submission, voting and social sharingResults
The Challenge resulted in thousands of store locator searches, with 3.3% of users visiting McDonald’s, purchasing a coffee and uploading pictures of themselves with coffee in their hands.