Our Clients
Contact UsGlobal Brands. Global Leaders. Global Action. Brands both large and small work with Dailybreak to educate and increase purchase intent, create action and awareness, and increase participation, engagement, and user-generated content.
Our proven platform, expansive user community, and strong targeting capabilities allow advertisers to activate millions of consumer actions and understand their impact.
Here are a few examples of how we've activated consumers for large and small brands. These case studies summarize numerous Dailybreak programs we've implemented to increase social brand awareness, drive earned media, introduce new products to market, and tell stories.
Ticket Chasers
Peppermint Mocha
Here We Go
T-Shirt Design
$1 Hot Coffee
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Start
Users are introduced to the AT&T Challenge and given the details of the steps and prizing.
Next Step Step 1 of 6 -
Speed Click Game
Users are Primed to get in the chasing mindset and get to know the AT&T “Ticket Guy” image by playing a speed click game.
Next Step Step 2 of 6 -
Watch Video
Users learn about the promotion by watching a video with complete details.
Next Step Step 3 of 6 -
Event Signup
Users sign up for the Ticket Chaser program. Registration process is seamlessly integrated within the Challenge template.
Next Step Step 4 of 6 -
Like on Facebook
User has the option of “liking” AT&T RadioShack on Facebook. Liking can be done in real time straight from the Dailybreak Challenge.
Next Step Step 5 of 6 -
Finish
Users click through to the AT&T Ticket Chaser website site and are encouraged to share the Challenge.
Restart Step 6 of 6
AT&T was launching their Ticket Chasers March Madness promotion and wanted to create awareness and action among students in the 8 markets hosting NCAA basketball tournament games. Dailybreak developed a fun and informative experience that included a game that tested reaction speed, a video, and a sign-up form.
ResultsStudents spent an average of 4.5 minutes interacting with the AT&T experience, and Dailybreak drove 15% of the sign-ups for the entire promotion. The viral effect was huge, as over 70% of the Challenge entrants came in through social invites. Dailybreak delivered over 1 million total impressions for the campaign.
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Start
Users are introduced to the McDonald’s Challenge and given the details of the steps and prizing.
Next Step Step 1 of 5 -
Informational Flyer
Users are introduced to the new McCafe’ Peppermint Mocha with product details and imagery.
Next Step Step 2 of 5 -
Vote
Users are introduced to the concept of drawing and shown that others are doing it. Users view other submissions and vote for their favorite.
Next Step Step 3 of 5 -
Draw your drizzle!
Users engage directly with the product. They interact with the Peppermint Mocha by drawing their own drizzle design and creating shareable content.
Next Step Step 4 of 5 -
Share and Leaderboard
Users finish the Challenge with the ability to share their Drizzle Draw creation with friends in order to gain votes and spread the word about the Challenge.
Restart Step 5 of 5
McDonald’s was launching their new seasonal Peppermint Mocha and wanted to create buzz and awareness to drive trial of the new product. Dailybreak turned our users into McDonald’s Baristas with our drawing technology, allowing them to create custom chocolate syrup art on a McDonald’s Peppermint Mocha.
Results83% of students directly interacted with the McDonald’s product, creating their own virtual chocolate drizzle peppermint mochas. They shared their creations with friends and brought in over 24,000 votes with a social and site reach of over 350,000+ college students. This Challenge gave McDonald’s 19 earned actions for every 1 paid action.
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Start
Users are introduced to the Bud Light Challenge and given the details of the steps and prizing.
Next Step Step 1 of 3 -
Video Watch and Submit "Here we Go" Moment
Users watch a Bud Light commercial introducing the “Here We Go” tagline and campaign. They are then asked to contribute their own “Here We Go” moment.
Next Step Step 2 of 3 -
Bud Light wanted to launch their “Here We Go” campaign among 21+ college students. Dailybreak age-gated the experience and used the platform to increase brand awareness for the campaign, obtain valuable user-generated content, and promote their partnership with the UFC.
Results68% of participants submitted their own “Here We Go” moments. The campaign had a social reach of over 450,000 age-verified college students, who viewed and interacted with the Bud Light brand. Students spent an average of 8 minutes within the Bud Light Challenge experience.
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Start
Users are introduced to the Karmaloop Challenge and given the details of the steps and prizing.
Next Step Step 1 of 5 -
Video Watch
Users watch a short Karmaloop commercial to become acquainted with the Karmaloop brand and lifestyle.
Next Step Step 2 of 5 -
Vote
Users are introduced to the concept of designing their own graphic t-shirt. They view other user submissions and vote for their favorite.
Next Step Step 3 of 5 -
Create
Users use our drawing technology to create their own Karmaloop branded graphic t-shirt design. They are able to express themselves and interact directly with the product and brand..
Next Step Step 4 of 5 -
Share Design & Leaderboard
Users unlock a special offer to Karmloop.com by finishing the Challenge. They then share their graphic t-shirt design with friends in order to gain votes and spread the word about the Karmaloop Challenge.
Restart Step 5 of 5
Karmaloop wanted to introduce their brand and lifestyle into the college demographic, with a secondary goal of driving users to Karmaloop.com to purchase. Dailybreak created a campaign that allowed users to directly engage with the Karmaloop brand by creating their own t-shirt designs. Users were immersed in the Karmaloop lifestyle, had the opportunity to interact with the product, and even received an exclusive discount.
Results97% of users elected to watch the Karmaloop commercial. 82% of users designed their own Karmaloop graphic t-shirts with Dailybreak’s drawing tool technology, gathering over 7 votes per design. The top three highest voted t-shirt designs were put into production by Karmaloop.
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Start
Users are introduced to the McDonald’s Challenge and given the details of the steps and prizing.
Next Step Step 1 of 4 -
Vote on UGC
Users are presented with 2 user-submitted photos with a $1 hot coffee. They are asked to vote for their favorite picture.
Next Step Step 2 of 4 -
Drive to Retail
Users are asked to go to a McDonald’s to take their own picture. They are presented with a store locator to find the nearest McDonald’s locations.
Next Step Step 3 of 4 -
Share & Leaderboard
Users are asked to come back and upload their picture. They are then prompted to share the Challenge with friends on their social channels.
Restart Step 4 of 4
McDonald’s wanted to increase awareness of their $1.00 hot coffee promotion and encourage students to try the coffee. Dailybreak created an interactive contest to spread awareness and encourage audience engagement through, picture submission, voting and social sharing
ResultsThe Challenge resulted in thousands of store locator searches, with 3.3% of users visiting McDonald’s, purchasing a coffee and uploading pictures of themselves with coffee in their hands.
